Nikita website screenshot
Nikita website screenshot
 

21 Dec. 2011

AMER SPORTS ACQUIRES NIKITA APPAREL

In line with their strategic priority to grow faster in softgoods, Amer Sports, parent company of brands like Arc’Teryx, Atomic, Bonfire and Salomon, announced that they have purchased the Icelandic women’s action apparel company Nikita for an undisclosed amount. Annual net sales of Nikita is approximately EUR 8 million.

"Action sports apparel is a large and dynamic market driven by young people who skate, surf and snowboard and the acquisition complements Amer Sports portfolio in action sports. With Salomon snowboards, Bonfire apparel and now, Nikita, we have a great opportunity to expand our presence in action sports, bring a broader range of exciting, authentic products to market and reach new consumer groups", states Andy Towne, President of Amer Sports Apparel.

Nikita provides apparel "For Girls Who Ride" with a full year offering. Nikita sales are mostly in Europe and distributed selectively also in North America and Asia.

"Amer Sports Apparel category will bring benefits to Nikita as we can leverage the scale of our brands in design, sourcing and in go-to-market activities", Towne continues.
Regina Henkel

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