19 May. 2010
AGENDA TO LAUNCH NEW YORK EDITION
The West Coast show Agenda is adding a New York edition to its roster, in a move that will transform New York City’s men’s market week into one of the most comprehensive and influential dates on the global fashion calendar. Scheduled to run July 19-20, the show will run concurrently with the (capsule), Project and ENK shows but hold its own as the preeminent showcase of the very best in action sports, sneaker and streetwear fashion. “No matter how well the West Coast shows performed, we saw that many of our exhibitors were still heading to NYC for the market week, even though they did not have a show that was catering to their needs. With this in mind we decided it was time to bring our model to New York”, said Agenda President Aaron Levant. With approximately 70 brands expected to show, Agenda:NYC will be smaller and more intimate than its West Coast editions but promises to offer industry favorites ranging from The Hundreds to Huf, LRG and plenty of fresh faces. Agenda:NYC will be located at 190 Mercer Street in SoHo and open for business from 9-6.
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