Adidas SLVR
Adidas SLVR
 

04 Aug. 2011

ADIDAS SLVR IS SET TO EXPAND GLOBALLY

Adidas SLVR will expand its global retail presence through to the end of 2012. Starting still within this summer until 2012, SLVR flagship stores will be opened across Asia, the US and Europe in cities such as Beijing, Hong Kong, Shanghai, Berlin and Milan.

Adidas started the new retail phase with a satellite store concept in key markets for the brand including a temporary SLVR space in New York which opened in July, at Galeries Lafayette in Paris from August onwards, and a temporary store in Düsseldorf, opening in September 2011.

Starting with the f/w 2011/12 collection , SLVR is also expanding into wholesale accounts in the US, Japan, China, Germany, UK, France, Italy, Russia, Sweden, Denmark, The Netherlands, Belgium and Switzerland.

Under the creative direction of German designer Dirk Schönberger, adidas SLVR resides at the intersection of comfort, technology and luxury and offers sleek and elegant casualwear.

Bruno Burck

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