ilikemystyle
ilikemystyle
 

15 Apr. 2010

ADIDAS SLVR, ILIKEMYSTYLE.NET LAUNCH QUARTERLY MAG

Adidas SLVR and ilikemystyle.net have launched ilikemystyle Quarterly, the first quarterly print magazine created entirely by an online community of fashion enthusiasts.

Dropping mid-April into selected stores worldwide, ilikemystyle Quarterly redefines the relationship between printed matter and the Internet. While the social network ilikemystyle.net offers a constant stream of images and people, the magazine curates and edits the material and offers users a tangible and enduring platform for their creative expression.

For the collaboration between Adidas SLVR and ilikemystyle, some of the most compelling users from around the globe were cast and provided with key pieces from the Adidas SLVR S/S 10 collection to interpret in their own style. The result is a 14-page “Smart Moves” editorial in ilikemystyle Quarterly and on ilikemystyle.net.

The team behind ilikemystyle includes ilikemystyle.net and editor-in-chief of ilikemystyle Quarterly founder Adriano Sack, who has written for Tempo, Der Spiegel, Die Woche, Welt am Sonntag, Vanity Fair, Monopol and AD; editor-in-chief Eva Munz, who is a contributor to such publications as Frankfurter Allgemeine Zeitung, Süddeutsche Zeitung, 032c, Vice, Bidoun, Monopol and Sleek; and ilikemystyle.net co-founder and art director of the quarterly Judith Banham, who has collaborated on award-winning magazines such as BMW Magazine, Der Freund, AD and Maxim Fashion. Art director Alex Wiederin is creative director of the design agency Buero New York, whose clients include Yves St. Laurent, Givenchy, Lanvin and Vogue Hommes International.

—Tim Yap

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