Zeitfrei by Solebox and Hypebeast
Zeitfrei by Solebox and Hypebeast
 

21 May. 2009

ADIDAS RELEASES NEW SNEAKER COLLABORATIONS

To help usher in its new cycling-inspired footwear offering, the Zeitfrei, Adidas has aligned itself with two well-known entities in the sneaker and street culture realm. The men’s streetwear and fashioned-based website Hypebeast.com and Berlin-based sneaker boutique Solebox have both been brought on board to each design their very own version of the Zeitfrei.

The shoes will complement exclusive one-off complete show bikes by the famed Italian bike company Bianchi that match the aesthetics of each respective Zeitfrei design.

Every Zeitfrei style features low-profile construction. Various technical elements have been incorporated into the shoe’s design knowing full well the necessary traits that riders require every time they set out into the streets. The shoe’s perforated upper allows for ventilation in addition to having a reflective layer beneath to allow for a minimalistic and subdued yet functional design, which can offer performance properties when required. The same reflective material is also seen ever so slightly hidden via mesh on the heel.

Additional reflective materials are seen on the embossed heel logo and as a stripe around the foxing band. The laces can be neatly and safely tucked away into a neoprene pocket which also houses the logos for both Hypebeast and Solebox.

In this particular release, the suede tongue features a laser-etched number to denote the shoe’s particular place among the 100 total pairs produced. The outsole features two distinct treads while the forefoot design allows for improved pedal feel and grip.

Rounding out the innovation is a design which offers the conventional look of vulcanized construction with the added rigidity and comfort of a cupsole. The relatively stiffer outsole of the Zeitfrei offers a good compromise between performance and everyday comfort and wearability.

The collaboration will debut this month. On May 23 the results will be unveiled at Solebox while Hypebeast will launch its version on May 29. The collaboration is exclusive; only 50 pairs will be available for retail. Prices are €110 at Solebox and $198 at Hypebeast.com.

—Melanie Gropler

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