Adidas x Porsche Design
Adidas x Porsche Design
 

13 Feb. 2012

ADIDAS AND PORSCHE CONTINUE COLLABORATION

Sports fashion brand Adidas und Porsche Design Group announced the next step in their luxury sports fashion design cooperation that includes the extension of the Adidas Original by Porsche Design label.


The Porsche Design Sport collection offers remarkable functionality x noble design. The production of this premium collection includes state-of-the-art technologies,


high-end and exclusive materials and a professional processing. The edition is both stylish, subtle and technically sophisticated. It represents a new fashion era for fashionable men. 250 Porsche Design Stores, Adidas Concept stores, selected department stores and exclusive retailers sell Porsche Design Sport.

Adidas Originals by Porsche Design collection targets young streetwear consumers and is shaped by authentic sports fashion that picks up traditions and myths of the Porsche-associated car races. It is available at Adidas’ and its partners’ stores worldwide.

Dr. Jürgen Geßler (CEO Porsche Design Group), Erich Stamminger (Board Member Adidas AG)
Dr. Jürgen Geßler (CEO Porsche Design Group), Erich Stamminger (Board Member Adidas AG)


Erich Stamminger, member of the Adidas executive board, responsible for Global Brands says: "We are very excited about this next step in our collaboration with the Porsche Design Group and highly value the joined commitment of our two brands to create both engineered luxury sportswear products as well as adidas Originals by Porsche Design articles."

"With our philosophy of 'Iconic Style' the Porsche Design luxury brand offers a unique selection of products," says Dr Jürgen Gessler, CEO of the Porsche Design Group. "Launched in 2006, the Sport Collection is today the pinnacle of next generation sports apparel, accessories and footwear. It not only completes ourportfolio of engineered luxury products but defines a whole new segment of stylishand sophisticated sportswear."

Porsche Design Sport is a collaboration between the adidas brand and Porsche Design. Originally launched in 2006, the Porsche Design Sport collection fuses engineeringexcellence with an inherent commitment to refined style. Stylish yet understated, casual yet technical, Porsche Design Sport is defining a new era of engineered luxury sportswear.
Mona Schmadl

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