Desigual with second TV spot
Desigual with second TV spot
 

03 May. 2013

A new spot, sports line and fragrance in the future of Desigual

Desigual is ready to launch its second TV spot - #doitinthemorning - after the debut of their first controversial and provocative #tengounplan spot launched six months ago. The new video will be showcased worldwide from 5 May 2013 and focuses around how four attractive women start their day. The video gives out an optimistic message and is seen through the eyes of the four fun, happy and energetic women.

#tengounplan generated over 200 million hits. The brand aims to beat this figure by reflecting their passion for life in a fresh and original ad, which will once again use slogan La Vida es Chula as its main message.

More plans will soon be disclosed by the Spanish brand including the launch of a Desigual sport line that will start being sold from S/S 2014 and will offer a selection of active wear and dance shoes, all of which will be characterized by the same colorful and lively attitude of the brand. Desigual and Barcelona City Council have created the first night race in Barcelona BARCELONA DESIGUAL NIGHT RUN that will take place on 21 June 2013, which also marks the beginning of summer. The competition is open to all regular runners and also to those amateurs who only take part in two or three races a year.

The BARCELONA DESIGUAL NIGHT RUN is the city's first night race and completes its calendar of sporting events. The race will be 5 miles (8.046 km) long, and will start and finish at Desigual's headquarters, opposite the beach next to the Hotel Vela. The route runs along the beach front up to the Fórum building.

For the occasion the brand will be creating a new range just for women DESIGUAL SPORT and a line of shoes for dancing. In addition Desigual will launch its first fragrance to be sold in the same period of the year.
Maria Cristina Pavarini

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