7FAM in Hiroshima
07 Apr. 2009
7 FOR ALL MANKIND GOES EAST7 For All Mankind, the premium denim brand based in Los Angeles, has opened its first two flagship stores in Japan.
The first one is a 5,000-sq.-foot space located in Tokyo’s fashionable Daikanyama complex. It is one of Tokyo’s hotspots that is loved by Japan’s fashion elite and offers high-end boutiques such as Stella McCartney, Chloé and Alexander Wang.
The brand’s entire collections of denim, sportswear, footwear and handbags are being showcased together at this store. The brand’s second flagship store at 1,500 sq. feet, located in Hiroshima in the new ultra fashionable Pacela shopping complex, also carries the brand’s entire range of denim, sportswear, footwear and handbags.
Both of the stores’ design and concept should reflect 7 For All Mankind’s status as a premium denim brand. Their environments offer a shopping experience, ranging from onsite tailoring to private VIP fitting rooms.
“We are looking forward to bringing our premium denim-lifestyle to the Japanese people. The Japanese consumer is becoming more and more fashion and brand conscious. They are very sophisticated in choosing what they wear and are looking to make purchases that reflect their social and economical status – meaning a desire for high-end brands,” says Topher Gaylord, President of 7 For All Mankind.
Seven For All Mankind, which was acquired by VF Corp. in August 2007 and now a wholly-owned subsidiary of VF Corp., is currently sold in over 80 countries.
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