13 Jul. 2009
55DSL, ADIDAS ORIGINALS LAUNCH ANNIVERSARY SHOE55DSL and Adidas Originals have collaborated on a special limited edition shoe called XV/55 in celebration of the streetwear brand’s 15th anniversary.
The shoe combines 55DSL’s trademark colors and angel logo with the slick styling and technical expertise of Adidas Originals’ iconic Nizza model.
“I am thrilled about this collaboration,” says Andrea Rosso, creative director of 55DSL. “For years it has been my dream to work together with Adidas Originals and it’s so exciting that we have succeeded in doing this in celebration of 55DSL’s 15th anniversary. Everyone at 55DSL is a big fan of Adidas — just look down at our feet and you’ll see!”
Ben Pruess, VP Adidas Originals Product Marketing, adds: “We enjoyed working with Andrea Rosso and his team on the 55DSL anniversary project. It was a nice way for us to show support for a brand that has been true to its vision and contributed positively to our marketplace for the last decade and a half. This collaboration is a good expression for Adidas Originals as we celebrate originality in all aspects, by encouraging creativity and supporting self-expression for consumers and our partners alike. As 55DSL turns 15 we celebrate their success, their contribution to our community, and wish them all the best for the future.”
The special 55DSL and Adidas shoe will be available at 55DSL stores and select retailers in September.
—Maria Cristina Pavarini
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