Form
Form
 

02 Jun. 2009

2(X)IST ENTERS THE SHAPEWEAR MARKET

Best known for its fashion-forward underwear for guys, 2(x)ist is now entering the shapewear market with what some could call the guy’s version of Spanx for women. Form is the new line of slimming underwear that boasts strategic design, cutting-edge materials and an elastic waistband extending approximately six inches above the natural waistline. “It targets an area that most men typically have trouble with and can whittle the waist two whole inches,” says Jason Scarlatti, Brand Creative Director. We’re not entirely sure how comfortable these are, but given that guys will do just about anything in pursuit of the elusive sculpted midsection, the company has confidence in its product, which comes in a brief and trunk style and in multiple colorways from $18-24. Available as of late summer.

—TY

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