10 Corso Como at AvenueL, Seoul, South Korea
12 Apr. 2012
10 CORSO COMO GOES TO SOUTH KOREAOn March 31, 10 Corso Como opened a second location in Seoul called 10 Corso Como at AvenueL. 10 Corso Como and Samsung Cheil joined together in 2008 to launch 10 Corso Como in Cheongdam, a district south of the Han River in Seoul's vibrant downtown area. Over the past four years, it has grown to become an internationally recognized hub of style and culture that currently ranks No. 1 among Asia’s concept stores.
10 Corso Como and Samsung Cheil are joining together again with one of Korea’s most iconic department stores, Lotte. Lotte has been a leader of Korea's fashion market since 1979 and has continued to set trends in style and fashion over the years, most recently in 2005 with the opening of their flagship store AvenueL, beautifully situated in the historic Myeongdong district of Seoul along the north side of the Han River, an area much visited by international tourists and shoppers alike.
The AvenueL venue marks the beginning of a new kind of retail partnership for 10 Corso Como, which teams up for the first time ever with a department store. Carla Sozzani of 10 Corso Como will continue to direct the concept development of her space at Avenue L and artist Kris Ruhs will work to establish the unique physical presence that lies at the heart of 10 Corso Como's core philosophy of slow shopping at the newly designed 1,100 sqm space on the store's fifth floor, which 10 Corso Como shares with Comme des Garçons.
Maria Cristina Pavarini
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