Two more German & Other stories stores.
20 Aug. 2013
& Other Stories on German expansion pathSubsidiary of fashion retailer H&M, & Other Stories is set to open two more stores in Germany. After their successful opening at Kurfürstendamm, Berlin, in April, the brand plans to open another store in Berlin this autumn at Neue Schönhauser Straße 15, Mitte as well as a store in Munich at Sendlinger Straße 4, in autumn 2014.
“We love Berlin and we think that a store in a quarter like Mitte, with its unique flair and the multi-faceted atmosphere, is the perfect supplement to the store on Kurfürstendamm 234,” Samuel Fernström, CEO, & Other Stories. “We look forward to opening the store in Munich and getting to know more of our German customers. The new store is in a perfect location in an impressive city, which fits our location in Berlin perfectly,” says Fernström.
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