new MM6 Maison Martin Margiela store in NY
new MM6 Maison Martin Margiela store in NY
 

24 Aug. 2012

MM6 MAISON MARTIN MARGIELA OPENS FIRST STORE IN NEW YORK

 MM6 Maison Martin Margiela, the Maison’s youthful and contemporary line for women, has opened its first ever store in New York City on Monday, August 6, 2012. This marks the line’s first brick & mortar store since the line was launched in 1997.

Located on Bleecker Street in New York City’s historic Greenwich Village, the store boasts 500 sqf of industrial space, emblematic of the West Village neighborhood.

Neon light boxes in the window create a colorful labyrinth as light is reflected and bounced from mirror to mirror. Intentionally minimal, the vast range of women’s clothing, accessories and footwear take center stage behind the store’s imposing windows. Traditional New York City ceiling tiles are transformed into open and closed shelves.

Modern concepts blend with Greenwich Village’s charming nature. White walls are confronted with a brick fireplace. Calming neutrals, whites, greys, natural woods and silver are toughened up against the raw, New York City cement inspired moquette.

Black meets white and is soothed with tones of grey found within details in the woodwork.

In celebration of the opening, two exclusive items are available for purchase in-store, a signature t-shirt and tote. Both unique items are printed with a view of the iconic Manhattan skyline.
Melanie Gropler

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