Kocca is a brand manufactured by Gruppo Germani srl, which decided in 2000 to transfer all its production activities to the 12,000 m2 of the Nola Interport, a modern and technologically advanced structure, which received ISO 9001:2000 certification in 2002.
Kocca is a brand aimed at a broad-reaching target of women between the ages of 17 and 30.
Around 1.500 shops in Italy and abroad choose to distribute the Kocca collections, with an annual increase of 25%.
Maximum focus on human resources, close internal cohesion and an innovative management style, capable of anticipating changes and acting extremely rapidly, represent Gruppo Germani's major strengths.
The values of innovation and a customer-oriented approach are combined with strict quality controls, in both supply /sale service processes and in production.
A renewed marketing plan and a dynamic and aggressive sales force are the means through which Gruppo Germani operates so successfully on both domestic and international markets.
The entire European distribution network will be completed by 2010, with a very high degree of penetration.
An “ad hoc” project of openings with Flag-ship Stores in the major Italian and European capitals will be one of the strongest means of communication of the brand.
Massive and constant, Kocca advertising campaigns have been a factor behind its success.
A world where fashion is a state of mind and style is a means of communication.
There is no right moment to feel like Kocca , no particular day or event to celebrate â€¦ any time and any day is the right one.
Everything changes â€¦ the world changes and people change â€¦ what about us?
We live through change â€¦ but we also look further ahead â€¦
We make jeans, t-shirts, skirts and much more â€¦ is that it?
We believe there is no end to ideas â€¦ we believe a meeting between people can lead to a wonderful relationship â€¦ and a wonderful relationship can lead to great projects being created â€¦ which lead to great products being created â€¦ and those products can transmit everything that is great about the people who created them.
The Kocca collections follow clear and dynamic moods, there is no room for sadness - â€śenjoy everydayâ€ť is the true claim of all Kocca products.
Feminine, ironic and strong, the Kocca woman also knows how to play with romanticism and elegance.
The creative research group, the beating heart of all the collections, is a genuine melting pot of experience and professionalism; innovation, reinterpretation of current and past fashions and originality are just a few of the tools used every single day.